What You Should Learn From A Wedding Photography Course

Wedding photography is one of the emerging photography types. Weddings are the most joyful occasions in many men and women’s lives and the memories of their ceremony will remain forever. It doesn’t matter how lavish or modest a wedding is, everyone who gathered for a wedding will have cheerful faces and it’s a great experience to capture those moments. You can be a successful photographer only if you enjoy this niche. Creativity also plays a major role in a photographer’s success.

A good course covers various aspects of wedding photography such as;

Planning- A wedding photographer do not have much time to think what to click and what not. Once he/she is at the occasion, things turn out to be real busy as people are constantly moving. You need to capture a fair amount of pictures of bride, groom and their relatives as well as friends. A planning chart is significant not to lose grip and gain control over the entire function as a photographer.

Pricing- It sounds like a very simple strategy but pricing yourself right for a wedding coverage is not as easy as you think. There are photographers who work under a budget while some others charge higher for quality work. To succeed in the industry, you need to price yourself right, thus making a space of your own but this doesn’t mean that your price must be the lowest. Photography trainings help you to price your business based on the number of events you cover.

Services – A wedding photographer’s work is not limited to the wedding day but the preparations start many days before and the post production works will continue even after the wedding. You must define your services so that your client will have a clearer picture about what you are charging them for. Offering different packages and individual rates for each service brings more transparency to your business so you can earn customer trust.

Your Skills- With a good photography course, you can learn about your strengths and weaknesses. You will be very good at clicking certain types of pictures but the same skill may not be visible on other shots. Work hard on improving your skill on areas where you are weak so you can improve the overall result.

Tools and Resources- A good photography course for wedding photographers must include professionals from the industry because you need to know where you can find the best tools and resources for the cheapest price. You need to know where you can get the finest prints, albums and photography accessories to stay on top of your competitors.

Brand Positioning- Brand positioning in any business is done by evaluating different parameters and a wedding photography course can help you to position your brand right. This is done after evaluating the market size in your area, your competitor’s rates and the package you want to offer. You can either place yourself as a budget, premium or a luxury brand but a good course will teach you to succeed in your brand placement.

Posted in Uncategorized | Comments Off on What You Should Learn From A Wedding Photography Course

The Importance of Brand Packaging Your Photography Business

The photography industry is very competitive. Like most industries, getting started can be very difficult and requires strategy and a lot of patience. Photography is an art so it’s important to remain creative and innovative. Artistic services require talent so most photographers really only on their talents to do all the selling but the reality is, your business should have an identity, also known as a brand.

In starting a photography business, make sure you complete the following

1. Professional Training and Development

2. Register your Business

3. Identify and Target Your Market

4. Brand Your Services

Branding is a part of any successful business. It brings your business to life and it creates its own identity so it’s important to build your brand awareness. Here are 3 branding ideas to your started.

Target Emotions

Many marketers like to use emotional marketing because of the emotion or memories it triggers with their audience.

Photography is powerful and can easily trigger emotions and connections with people can last in their minds for a long time. Use this to brand yourself. If you are a family portrait photographer, use baby portraits or elder couple’s portraits to connect with your brand.

A newborn child can represent a new beginning, a new life and family. These are tender moments that live in a parent’s mind forever. As parents get older, the children will want to remember their parents in their happiest moments… It’s called the circle of life.

Research your market and find two emotional connections to them. Package these images with portrait cases and wedding albums. This can be a solid start to the creation of your brand.

Connect to Your Audience

Emotions are common between all people. If you use strong emotional ties in your marketing, you can easily connect to your market base.

Let’s continue with the example of the family portrait photographer. I would say every parent will remember their child’s first steps or first birthday. Images of your child’s first accomplishments in your marketing can connect with your market. An elderly couples golden anniversary or renewing their vows. These are all strong emotional connections that can be used in for your brand.

Try creating custom photo boxes and album covers with your brand. Once you found the emotional connection with your market, brand and market your business around it.

Social Connection

Referrals and word of mouth are the most cost-effective marketing tools out there. They are powerful and in most cases, free of charge. Social media has exploded over the last 10 years and has become a daily form of life for most teenagers and adults alike. The truth of the matter is social media has become one of the most preferred methods of communications in the world. Chances are your friends, coworkers and family are all connected with you though social media so why not start a buzz about your business using sites such as Facebook, Pinterest, Tumblr, Google+ or Twitter?

Using social media is like hanging your pictures in your virtual gallery and allowing your connections to browse, download and share your art work. This opens the door for your photos to go beyond your connections! As more people share and recommend your services, more and more people will begin to knock on your door inquiring about your business. Keep in mind, those who browse the internet and discover amazing services, such as your photography business, will get very excited again triggering a very powerful emotion. Don’t be afraid to toot your own horn in social media, besides, that’s what it’s there for. Show off your work and don’t be shy to ask for referrals. Even provide incentive programs for each referral (you can use cash or offer a free photo shoot or a portrait case give away).

Posted in Uncategorized | Comments Off on The Importance of Brand Packaging Your Photography Business

Art and Photography Logos – A Recipe for Success

Whenever one sees an Art & Photography logo design, the immediate, instant and first reaction usually is an exclamation accompanied with “WOW”. Art and photography logo designs are the perfect blend of creative thinking and practical visualization. Creative logo designers have a very detailed process of visualization and once the visualization is complete in their minds, they bring the visualization to life on a canvas. The process to create unique and memorable Art & Photography logo designs is very tough and requires creativity, focus and concentration and is the logo designer is given the required thinking space, the resulting logo is sure to make your brand stand out from the rest of the crowd.

A designer has a trained eye to look at things from a design point of view. That is why a logo designer never underestimates the importance and the value carefully placed visual elements. A logo is a combination of various visual elements carefully bunched together to convey a certain message to the eye and mind of the viewer. Because of this very impact, a logo is also called as the face of a brand and the entire corporate image of a brand rests on the shoulders of a logo.

Although, a business or a brand is recognized by its name and the logo has a lot to do with a brand achieving this widespread recognition. We cannot underrate the significance of a logo design because it provides an association and acts as a bridge that connects your products to your brand. For example, while buying a pair of sneakers we usually search for the company’s logo on it and we buy that pair of sneakers only after we recognize the logo placed on the sneakers. It is a very common saying that ‘” A Picture Speaks a thousand word” and a logo speaks volumes about the company it represents. A carefully designed art and photography logo is the heart and soul of every marketing and advertising campaign and contributes a lot towards making these campaigns a huge success.

As mentioned before, a creative art and photography logo designer knows how to play with aesthetical components included in a logo. It is because of this intelligent play with aesthetics that graphics start to project an acceptable image of the company to world. The clever use of graphics can be witnessed in the logos of the most famous brands in the world such as Nike, Pepsi, Adidas and others. Till to date, Nike’s Swoosh and Pepsi’s interesting ball are remembered and revered by people who might or might be their customers. Statistically speaking, graphical representations and elements are remembered by people more than a brand’s name. That is why a brand’s graphical identity plays a key role in etching itself in the minds of people more than any other marketing gimmick.

Therefore, to promote your business successfully, you must start with creating a logo that is artistic, creative, clever and practical and fortunately an art and photography logo design uses all these elements to positively impact the business and the consumer.

Posted in Uncategorized | Comments Off on Art and Photography Logos – A Recipe for Success

The Best Camera Brands For Wildlife Photography

The photography business is becoming more and more competitive with each passing day, with millions of people taking photos every minute and the big camera brands launching new equipment constantly. But for the serious photographer, there are some brands that will always be preferred before others.

It surely depends on the personal preferences and with increased experience comes an increased knowledge about the pros and cons of each camera brand in the world. There is undoubtedly an emotional factor when choosing a camera brand, but usually, professionals tend to choose those cameras that best suit their everyday needs. So let us take a look at the best camera brands for wildlife photography.

As the name suggests, wildlife photography concerns the action of photographing wildlife and is a special domain in photography, with passionate photographers around the world, that spend hours and days in nature, waiting for that perfect moment and shot. Technically, wildlife photography is a little more difficult than usual photography, mostly because the photographer has to search harder for the subject of its interest.

Also, this type of photography requires better equipment, with full-frame cameras and long and fast lenses, that allow the photographer to shoot far and focus really fast. The best camera brands for wildlife photography usually offer all these characteristics and are preferred by the majority of photographers.

Among the camera manufacturers, there are three names that usually pop up in every situation: Nikon, Canon and Sony. There are surely other camera brands, like Panasonic, Samsung and many more, but professionals usually use one of the top three, with Nikon and Canon fighting for the supremacy. It ultimately depends on the preferences and first-hand experiences of each photographer. Professional wildlife photographers usually look for the following characteristics when looking at the best camera brands for wildlife photography:

Camera sensor – Usually translated in the number of pixels of the final image, bigger is always better, as wildlife photography is about capturing things from afar. Sometimes, even with the longest telephoto lenses, the subject is rather far and the image needs to be cropped in order to express what the photographer wants, so bigger image sensors allow for bigger and better crops. There are surely other quality factors implied and the best photographers usually find the perfect combination.

The choice of lenses – One of the most important factors in choosing camera brands, the wider and the better choice of lenses available, the better that brand is for wildlife photography. Usually, in this field of photography, there is a big need for good telephoto lenses, that can zoom extremely far and take good shots when doing so. Also, these long lenses must have wide apertures, allowing fast and steady focus at long distances and in natural light.

Durability and toughness – When speaking about wildlife photography, everyone knows the difficulties and obstacles faced by photographers. They usually spend a lot of time in tough environments, surrounded by nature, so their cameras and lenses must be extremely strong in order to withstand harsh conditions like heavy rain, intense heat, dust and so many other things.

Weight of equipment – Lastly, the best camera brands for wildlife photography must also offer a good balance between the quality and the weight of the equipment. Considering that photographers must carry all their stuff in the most extreme places, while still being able to move fast and silent, weight is definitely an issue.

Posted in Uncategorized | Comments Off on The Best Camera Brands For Wildlife Photography

Best Way to Start a Photography Business

So you have a digital camera and you are thinking of turning your photography hobby into a successful business. But where do you start? From a logo, to a website, blogsite, domain name, email account, business card, camera equipment, lighting equipment, accounting software — you are feeling a little overwhelmed. The question is, what should you do first?

Identify the one action that will make the biggest impact

When starting any new business, you will have many things to do. The hardest part is knowing what to do first. Although, several things may be important, think to yourself, “what is the one thing that will make the biggest impact in launching my business?” For example, hiring a great accountant is important, but without any clients or income, this step will have very little impact in launching your business.

Biggest impact for photography businesses

Get a website! Getting a website will have the single greatest impact on starting a photography business. Certainly, word-of-mouth and referrals will bring you business as well. But, for example, if someone refers a business to you, what is the first thing you do? You go online and check out their website! Times have changed, getting a professional looking website is not difficult or expensive. There are many beautiful template photography website companies out there. You simply upload your own photos and content. You can even change the look of the website without any graphic design skills. Best of all, many of these companies help you set up your domain name and email accounts. These companies charge anywhere from $6 – $50/month on average. (Once your business is more established you may wish to hire a professional to design your website/blogsite – see branding below).

What content should be on the website?

Make sure to include your business name and location. So often I see photographers have forgotten to give their location! Don’t have a studio or a physical address? That’s okay. It is just important that you include the city and state/province that you work in. This is important for Google. You want your website to show up when someone searches for photography services in your city! For example, a potential client may type “Windsor Wedding Photographer” into a Google search. You want to make sure that you have mentioned on your website that you are a Wedding Photographer in Windsor!

Also, be sure to give your contact information – email and telephone number. It is ideal to have this on your “contact” page, and at the bottom of every page on your website. You want to make it as easy as possible for people to contact you!

Finally, write a little bit about yourself and what type of photography you do. People can’t hire you if they don’t know what you do!

What images should I put on my website?

Many new photographers worry that they don’t have enough photos for a portfolio page. Don’t worry! Less is often more. If you are starting a wedding photography business, put up some wedding related photos. Don’t have very many wedding photos? Try this: go to your local florist and buy a beautiful bouquet. Then take some beautiful detail photos of it. Ask a friend if you can take some detail photos of her engagement ring and wedding band. Slowly, as you get more clients your portfolio will grow and you can add more photos. If you are starting a kids portrait photography business and you don’t have a lot of photos of children – ask a friend if you can photograph her toddler for the website.

I am by no means suggesting that you lie to clients about your level of experience. These are just some ideas on how to get supporting images for your website. Also, getting out there and taking more photographs is a great exercise in photography!

Unsure of your company’s identity? What about branding?

You always hear about people who haven’t started their photography businesses yet because everything behind the scenes, (branding, logo, studio, etc), isn’t perfect yet. They are afraid to start until everything is perfect. Chances are they will never be perfect – and they will never start. Your style and your company’s identity will become clearer to you the more you photograph. For example, you may decide that would like to photograph newborns only to discover, from experience, that you don’t have the patience. And you later realize that you really excel in the fast pace world of wedding photography.

Things to think about

There are many simple/plain website templates out there that you can choose from, if you are still discovering your style and brand. You can refine the your website’s style later. Look at established companies – they are always updating their website’s style! Don’t wait until everything is perfect behind the scenes to start your photography company. You might just be waiting forever! Get your website up, because it is the one action you can take that will have the biggest impact on propelling your photography business forward. Good luck!

Posted in Uncategorized | Comments Off on Best Way to Start a Photography Business

Project Risk Management and Assurance

Why do so many organisations embark on high-risk projects without demanding robust project assurance?

Projects fail for many reasons. Recent global studies indicate that inadequate risk management is a common cause.

Successful project managers aim to resolve high levels of exposure before they occur, via systematic risk management processes.

Many projects are inherently exposed to myriad risks and are often significant in scale, complexity and ambition. Delivering large-scale projects can often be adversely impacted by a bias towards being over-optimistic.

Imperfect, insufficient or inadequate data increases exposure that often results in over-estimating benefits and under-estimating costs.

Managing macro and micro-level events related to achieving project deliverables, whilst balancing the needs of many stakeholders, has become increasingly important.

Assessing risks at both portfolio and work-stream levels helps increase confidence that risks are understood.

Projects are often prioritised relevant to their levels of perceived exposure and one has its own risk profile.

Project Risk Management

Project risk management focuses on identifying, analysing and responding to project events.

It should be designed to systematically identify and manage levels of uncertainty and potential threats to delivering project objectives successfully.

Risk management processes should be iterative throughout a project’s life-cycle and embedded in project management planning and activities. Smaller projects often require minor work and periodic monitoring.

Complex projects need formalised processes to analyse, manage and report risks.

Good reporting relies on clear descriptions of all exposure, their impact on the projects, and potential costs for mitigation and inaction.

This helps ensure project personnel understand the potential impact risks may have on projects’ success and have prepared strategies to minimise negative consequences.

Problems occur when there is limited visibility of risks at project and portfolio levels or approaches to risk-management are ad-hoc and inconsistent.

Further problems can arise when risks are identified but recorded at a very high level accompanied by highly subjective risk ratings, rather than being the result of more substantive risk assessment.

When these problems arise, an organisation would benefit from clearer, more formal and wide-spread processes for capturing and monitoring risks.

Project and Portfolio Risk Assessments

Project and portfolio risk assessments should be undertaken to understand their risk profiles and associated threats in achieving business objectives.

Assessments should identify the action plans to address the risks identified and allocate executive responsibility to manage them. Additional risk assessments should be carried out on selected projects (perhaps by prioritising them by value or complexity).

Risk management processes should be on-going and monitored throughout a project’s life-cycle.

Regular risk reports would provide Project Sponsors, Senior Responsible Officers and Steering Groups with better visibility of projects’ risk profiles.

Whether you’re responsible for overseeing or managing a project, robust project assurance will help you address the risks that threaten its success.

Mark Gwilliam FCCA CA is the founder and Director of Business Advisory Services.

From humble beginnings, the firm has grown from strength to strength.

It has matured from a small accounting and tax services practice to one that helps small business owners, entrepreneurs and executives navigate complex challenges; including strategy, risk management and internal audit, managing shared-service centres and operations.

Posted in Uncategorized | Comments Off on Project Risk Management and Assurance