The photography industry is very competitive. Like most industries, getting started can be very difficult and requires strategy and a lot of patience. Photography is an art so it’s important to remain creative and innovative. Artistic services require talent so most photographers really only on their talents to do all the selling but the reality is, your business should have an identity, also known as a brand.
In starting a photography business, make sure you complete the following
1. Professional Training and Development
2. Register your Business
3. Identify and Target Your Market
4. Brand Your Services
Branding is a part of any successful business. It brings your business to life and it creates its own identity so it’s important to build your brand awareness. Here are 3 branding ideas to your started.
Many marketers like to use emotional marketing because of the emotion or memories it triggers with their audience.
Photography is powerful and can easily trigger emotions and connections with people can last in their minds for a long time. Use this to brand yourself. If you are a family portrait photographer, use baby portraits or elder couple’s portraits to connect with your brand.
A newborn child can represent a new beginning, a new life and family. These are tender moments that live in a parent’s mind forever. As parents get older, the children will want to remember their parents in their happiest moments… It’s called the circle of life.
Research your market and find two emotional connections to them. Package these images with portrait cases and wedding albums. This can be a solid start to the creation of your brand.
Connect to Your Audience
Emotions are common between all people. If you use strong emotional ties in your marketing, you can easily connect to your market base.
Let’s continue with the example of the family portrait photographer. I would say every parent will remember their child’s first steps or first birthday. Images of your child’s first accomplishments in your marketing can connect with your market. An elderly couples golden anniversary or renewing their vows. These are all strong emotional connections that can be used in for your brand.
Try creating custom photo boxes and album covers with your brand. Once you found the emotional connection with your market, brand and market your business around it.
Referrals and word of mouth are the most cost-effective marketing tools out there. They are powerful and in most cases, free of charge. Social media has exploded over the last 10 years and has become a daily form of life for most teenagers and adults alike. The truth of the matter is social media has become one of the most preferred methods of communications in the world. Chances are your friends, coworkers and family are all connected with you though social media so why not start a buzz about your business using sites such as Facebook, Pinterest, Tumblr, Google+ or Twitter?
Using social media is like hanging your pictures in your virtual gallery and allowing your connections to browse, download and share your art work. This opens the door for your photos to go beyond your connections! As more people share and recommend your services, more and more people will begin to knock on your door inquiring about your business. Keep in mind, those who browse the internet and discover amazing services, such as your photography business, will get very excited again triggering a very powerful emotion. Don’t be afraid to toot your own horn in social media, besides, that’s what it’s there for. Show off your work and don’t be shy to ask for referrals. Even provide incentive programs for each referral (you can use cash or offer a free photo shoot or a portrait case give away).